4 Killer Keyword Tactics from Ryan Russo, Denver, CO

Keywords drive the internet, says Ryan Russo, Denver, CO, online marketing expert. These are the terms websites use to talk with search engines. With the right words in place, tacked to the products and the expertise a company has, real online dominance is right around the corner.

But finding the right keywords isn't always easy. Here are 4 tips from Russo that could make things easier for you:

1. Run website reports. Every week, you should look closely at the measuring systems that sit behind your website. Look closely at the terms that people use when they're running searches that bring them to your site, Russo says. These are the terms that real people are using right now. And those should be keywords you target with your marketing efforts.
2. Let Google help. If you open up a new search window in Google and start typing in your company's name, Google will help by adding in other terms people have used in relation to your company name. Those are also keywords you should be using, Russo says, as they represent the searches people are performing on your site right now.
3. Look closely at your product line. What sorts of things are you building for your clients? How would you describe them? If you think clearly about what it is you're providing to your consumers, you'll have a great set of keywords close at hand, and they'll match words your consumers probably use right now.
4. Look at your competitors. Take apart blog post headlines, social media posts and product descriptions, Russo says, and look for repeating words. Those are probably the terms your competitors have deemed valuable, and if you want to steal that business, you'll need to make those terms your own.

Keyword research can certainly be intimidating, especially because doing the process wrong can mean losing out on big business opportunities. But these tips from Ryan Russo, Denver, CO, business expert, should certainly help you get on the right track to internet success.